SDFC's new campaign celebrates the continued rise of the Club, the sport, and the region's vibrant community
SAN DIEGO (Monday, June 22, 2026) – San Diego FC (SDFC) announced today the Club’s “Rise With Us” brand campaign, celebrating the continued rise of the Club, the sport of soccer, and the San Diego community ahead of the restart of the second half of the 2026 season
“Rise With Us” marks the evolution of the Club's inaugural "Flow With Us" campaign, reflecting the momentum generated by SDFC's historic first season and the belief that the journey is only beginning.
"Rise With Us" invites fans, members, partners, youth players, and communities across San Diego and Baja California to continue building the future of football together. The campaign will be integrated across every facet of the organization – from matchdays and digital platforms to community events, ticketing initiatives, partnerships, and grassroots programming.
“'Rise With Us' captures the energy, optimism, and ambition that has always defined our Club and city,” said Tom Penn, CEO of SDFC. “Football is rising in North America. San Diego FC is rising in the region. Every season ticket member, every supporter, and every community member has contributed to this rise, and we're just getting started.”
Throughout the summer and fall, fans will experience "Rise With Us" through original storytelling content, community activations, supporter experiences, World Cup-related programming, and special matchday moments at Snapdragon Stadium.
The campaign reinforces SDFC's commitment to developing talent, strengthening community connections, and creating a lasting football culture throughout the region.
As the global spotlight shines on American soccer during t the biggest tournament in the world this summer, "Rise With Us" positions SDFC at the center of the region's growing passion for the game and reflects the Club's ambition to help shape the future of football in San Diego and beyond.
Fans can rise with SDFC when the Club returns to MLS action on Saturday, July 25, against FC Dallas at Snapdragon Stadium. The first 25,000 fans in attendance will receive a commemorative SDFC bucket hat, courtesy of Alaska Airlines.
